“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (AMA 2004).  The major activities include identifying customer wants and developing, pricing, communicating, and delivering products that satisfy customer, organization, and stakeholder needs.  Marketing is a set of activities used to implement the philosophy of customer, organization, and stakeholder satisfaction. 

 

The Dillard College of Business Administration major in Marketing prepares graduates to enter the business world and work with business executives in organizations of all sizes and scope.   Organizations may range from community to global. 

 

Careers in Marketing

 

After graduation, typical career opportunities for new graduates include:  professional sales, retail management, services marketing, marketing management, marketing research and analysis, sales management, advertising, sales promotion, product or brand management, or international marketing.