Bachelor Course Descriptions

Course
Subject
Hours
3723
 Principles of Marketing
Prerequisite(s): Junior standing or above or consent of the chair, and ECON 2433 or equivalent.
A description and analysis of business activities designed to plan, price, promote, and distribute products and services to customers. Topics studied include the marketing environment, consumer buying habits and motives, types of middlemen, marketing institutions and channels, governmental regulations, advertising, and current marketing practices.
3(3-0)
3763
 Professional Selling
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
Professional selling principles and practices for business. Includes principles of communication, listening, selling yourself, and selling a product. Students develop and present two sales presentations.
3(3-0)
3823
 Consumer Behavior
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
An exploration and evaluation of the extensive body of research evidence pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer motivation.
3(3-0)
4143
 Marketing Research
Prerequisite(s): Senior standing in business administration or consent of the chair, BUAD 3213, and MKTG 3723
Emphasizes the importance and use of marketing research in U.S. businesses. Includes a detailed analysis of the research process from the formulation of the problem to the preparation of the research report. Each student will complete a research project.
3(3-0)
4203
 Promotion Management
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
An overview of the broad field of promotion. Including promotional program selection, media selection, and determination of advertising effectiveness and coordination of the advertising function with the other promotional tools of personal selling and sales promotion.
3(3-0)
4223
 Retailing
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
Philosophy and techniques of modern retail merchandising; store location, traffic studies, store layouts and arrangements, store organization, merchandising budget system, and store policies.
3(3-0)
4303
 Sales Management
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
Basics of first-level management in a sales setting. Topics include the boundary spanning role, strategic programs, planning, organizing, staffing, directing and controlling the sales and sales force operation.
3(3-0)
4553
 Independent Study in Marketing
May be repeated with different content.
3(3-0)
4643
 International Marketing
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
A survey of international marketing, world markets, political restraints in trade, and international marketing practices.
3(3-0)
4663
 Special Topics in Marketing
Topics vary. May be repeated with different content.
3(3-0)
4723
 Services Marketing
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
An understanding of the unique characteristics of services industry, the marketing challenges created by these characteristics, the marketing tools to deal with these challenges, and the strategic issues of utilizing these marketing tools.
3(3-0)
4743
 Advanced Marketing Problems
Prerequisite(s): Senior standing in business administration or consent of the chair, and MKTG 3723
The utilization of oral and written cases in solving problems in the areas of marketing management and marketing strategy. Emphasis is placed on simulated problem solving and decision making in the marketing environment.
3(3-0)
4753
 Marketing Management
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
Marketing management including a study of qualitative and quantitative market analysis, product distribution, sales management functions, sales organization, sales promotion functions, and sales control.
3(3-0)
4893
 Internship in Marketing
Prerequisite(s): Junior standing or above or consent of the chair and the dean. Must be approved with all paperwork completed prior to registration.
Field experience in selected areas of marketing with local or regional businesses. May be repeated once. Total hours granted for internships in all areas of business administration may not exceed six hours of credit.
3(3-0)