Bachelor Course Descriptions

Course
Subject
Hours
3723
Principles of Marketing
Prerequisite(s): Junior standing or above or consent of the chair, and ECON 2433 or equivalent.
A description and analysis of business activities designed to plan, price, promote, and distribute products and services to customers. Topics studied include the marketing environment, consumer buying habits and motives, types of middlemen, marketing institutions and channels, governmental regulations, advertising, and current marketing practices.
3(3-0)
3763
Professional Selling
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
Professional selling principles and practices for business. Includes principles of communication, listening, selling yourself, and selling a product. Students develop and present two sales presentations.
3(3-0)
3803
Marketing on the Internet
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723.
An introduction to the World Wide Web as an online marketing tool. Includes coverage of user characteristics and behavior, Web technology, design, and management of Web pages as a distribution and marketing communication medium.
3(3-0)
3823
Consumer Behavior
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
An exploration and evaluation of the extensive body of research evidence pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer motivation.
3(3-0)
4143
Marketing Research
Prerequisite(s): Senior standing in business administration or consent of the chair, BUAD 3213, and MKTG 3723
Emphasizes the importance and use of marketing research in U.S. businesses. Includes a detailed analysis of the research process from the formulation of the problem to the preparation of the research report. Each student will complete a research project.
3(3-0)
4203
Promotion Management
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
An overview of the broad field of promotion. Including promotional program selection, media selection, and determination of advertising effectiveness and coordination of the advertising function with the other promotional tools of personal selling and sales promotion.
3(3-0)
4223
Retailing
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
Philosophy and techniques of modern retail merchandising; store location, traffic studies, store layouts and arrangements, store organization, merchandising budget system, and store policies.
3(3-0)
4233
Current Marketing Topics
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
Content will vary each semester course is taught. Topics are selected in order to keep marketing majors abreast of contemporary marketing topics. Course may be repeated for credit when topics change.
3(3-0)
4303
Sales Management
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
Basics of first-level management in a sales setting. Topics include the boundary spanning role, strategic programs, planning, organizing, staffing, directing and controlling the sales and sales force operation.
3(3-0)
4643
International Marketing
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
A survey of international marketing, world markets, political restraints in trade, and international marketing practices.
3(3-0)
4723
Services Marketing
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
An understanding of the unique characteristics of services industry, the marketing challenges created by these characteristics, the marketing tools to deal with these challenges, and the strategic issues of utilizing these marketing tools.
3(3-0)
4743
Advanced Marketing Problems
Prerequisite(s): Senior standing in business administration or consent of the chair, and MKTG 3723
The utilization of oral and written cases in solving problems in the areas of marketing management and marketing strategy. Emphasis is placed on simulated problem solving and decision making in the marketing environment.
3(3-0)
4753
Marketing Management
Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723
Marketing management including a study of qualitative and quantitative market analysis, product distribution, sales management functions, sales organization, sales promotion functions, and sales control.
3(3-0)
4893
Internship in Marketing
Prerequisite(s): Junior standing or above or consent of the chair and the dean. Must be approved with all paperwork completed prior to registration.
Field experience in selected areas of marketing with local or regional businesses. May be repeated once. Total hours granted for internships in all areas of business administration may not exceed six hours of credit.
3(3-0)